Künstler spielt SofaConcerts in Blumenladen

Stay Memorable with This In-Store Marketing Event

SofaConcerts brings live music into your store

In-Store Marketing with Live Music: Draw All the Attention

Looking for retail-marketing ideas or a standout sales promotion? Use live music to draw new customers on promotional days and keep them in the store longer. Whether atmospheric music for a store opening, classical music for Mother's Day or love songs for Valentine's Day - from our repertoire of over 5,000 artists we find the perfect band for effective in-store marketing. While your customers browse, our bands provide a musical highlight and a smile - a shopping experience that stands out, lifts your brand and builds customer loyalty.


This Is What SofaConcerts Offers You

  • ✔ Individual advice – Perfectly tailored to your brand and target group, we find suitable musicians for your event.
  • ✔ A unique marketing opportunity – Music is the language everyone understands. Moving live music at the point of sale creates effective, attention-grabbing promotions, delivers authentic content for your social media channels and encourages new customer acquisition.
  • ✔ Full flexibility – Depending on space and occasion, our bands can play in different lineups, acoustically or amplified. Our experience shows: no place is too small for good live music!
  • ✔ Musical variety – Whether singer-songwriter, jazz trio or pop band, we have artists for every store concept and taste. Professional music from cover songs to original repertoire!
  • ✔ Positioned Germany-wide – Live music on promotional days in individual stores or all branches at once, for the highest possible promo effect. We are happy to help you plan!

Some of Our Artist Recommendations:

These Services Are Available to Book:


Package S - Solo Artist | Package S | Solo Artist |
  • 1 h in one go or 2 sets of 30 min.
  • suitable for stores with little space
  • a small PA can be brought along
  • any genre, unplugged or amplified
  • original songs and cover music
  • Price: from 850 €

Package M - Duo to Trio | Package M | Duo to Trio |
  • 1 h in one go or 2 sets of 30 min.
  • at a fixed spot or as a walking act
  • a small PA can be brought along
  • any genre, unplugged or amplified
  • original songs and cover music
  • Price: from 1,300 €

Package L - full band | Package L | full band |
  • generates especially great attention
  • 1 h in one go or 2 sets of 30 min.
  • also as a surprise walking act
  • a sound system can be brought along
  • any genre, unplugged or amplified
  • original songs and cover music
  • Price: from 2,300 €


Would you like a different playing time or a different event format? We are happy to put together an individual package!

What Our Partners Say

Emma conjured up a wonderful after-work atmosphere in our shopping center. Great voice, charming singer, uncomplicated arrangements, simply fantastic!

Perle Hamburg

Vince Adam was a wonderful act for the premiere event of our Hallo Frau Nachbar market - we are happy to recommend them!

Hallo Frau Nachbar, store management

Dear Phil, many thanks for your great performance at Media Markt Oststeinbek. Your voice - wow!! Customers and staff were thrilled! A great repertoire of original songs and cover songs interpreted in your own way - an evening with goosebump moments, good vibes and sing-along parts combined with your likeable manner. Thank you Phil, we are sure that we will hear much more from you!

SofaConcerts Booking

Ofield performed at our store on "Shop Local Day" and we are totally satisfied with Fabian. He engaged with the audience, his music fit the store perfectly and I would book him again and again and also recommend him.

Anu von Haase

We thank you for a wonderful concert in our shop. Gløde not only has a wonderful voice, but also knows how to enchant the audience, to touch them and to make them laugh! It was an all-around successful evening for us and our customers. SofaConcerts advised us for this event super quickly, professionally and competently. Thank you!

Zelda, Winkel van Sinkel

Need Help?

Are you looking for a show act for a store opening or something special for promotional days like Valentine's or Mother's Day? We have already designed and experienced many brilliant in-store marketing campaigns and are happy to share our ideas and experience. Simply tell us about your ideas and we will help you find the right band for your in-store marketing event. I look forward to your non-binding inquiry!